3/15/2024 0 Comments Popeyes chicken stop sell nuggetsA vibrant commercial announcing the new menu item “Hottie Sauce” (named after the musician’s fan base) debuted in November, which coincided with the announcement that Megan Thee Stallion would become a part owner of a Popeyes franchise location in her hometown of Houston next year.īrand Innovators caught up with Cardinal from his Miami office to learn about the musical new collab, his many pivots from the past two years and key lessons learned from the chicken sandwich wars. Up next, Popeyes is turning to nuggets as its latest boneless menu item – with a little help from a co-branded hot sauce created in partnership with Grammy-winning rapper Megan Thee Stallion. Parent company RBI reported a 5.5% increase in system-wide sales growth for Popeyes during its third-quarter 2021 earnings, partially offset by a 4.5% decrease in U.S. Now two years out from the launch of the chicken sandwich, Popeyes is hoping to see continued sales momentum from its new market share. In 2020, the craze led to a “chicken sandwich war” in the QSR category, inspiring copycat menu items from McDonald’s and KFC, and even a hand-breaded chicken sandwich from Popeyes’ RBI sibling brand Burger King (dubbed the Ch’King). The company later attributed a sales boost of $400,000 per store directly launch. A national August 2019 launch, coupled with a social media battle dubbed “The Chik-Fil-A Challenge,” led to a surge in demand and store traffic, prompting sales of 1,000 chicken sandwiches per day before sellouts in many markets. The approach paid off – and in a big way. So I felt there was a hype going on and I put together a new brief for the agency that said, ‘in a word, believe the hype.’” Lots of people talking about the product, and celebrating it and talking about how amazing the product was and making comparisons to other sandwiches in the market. “And man, there were just a ton of conversations about the chicken sandwich happening in Houston. “The first thing I did was go to Houston, tried the sandwich myself, and I came back and I said, ‘Let’s look at Twitter, and search ‘Popeyes sandwich,’” Cardinali recalls. The sandwich had just launched locally in Houston by the time Cardinali came onboard, which is when he first saw the potential to tap into something potentially much bigger. When Bruno Cardinali joined Popeyes Louisiana Kitchen as its chief marketing officer in March 2019, his first task was to help the Restaurant Brands International restaurant chain shift its perception as a bone-in, fried chicken-only destination and expand into more dining occasions.Įnter the chicken sandwich, Popeyes’ first major entry into the boneless chicken sandwich category that was only being served at a national level at the time by a small segment of quick-service restaurant (QSR) brands.
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